Published at Monday, 12 August 2019. Decoration. By Marie Williams.
Modern design grew out of the decorative arts, mostly from the Art Deco, in the early 20th century. One of the first to introduce this style was Frank Lloyd Wright, who hadnt become hugely popularized until completing the house called Fallingwater in the 1930s. Modern art reached its peak in the 1950s and 60s, which is why designers and decorators today may refer to modern design as being "mid-century." Modern art does not refer to the era or age of design and is not the same as contemporary design, a term used by interior designers for a shifting group of recent styles and trends.
In the 1950s and 1960s, upholsterers began to expand their business remits. They framed their business more broadly and in artistic terms and began to advertise their furnishings to the public. To meet the growing demand for contract interior work on projects such as offices, hotels, and public buildings, these businesses became much larger and more complex, employing builders, joiners, plasterers, textile designers, artists, and furniture designers, as well as engineers and technicians to fulfil the job. Firms began to publish and circulate catalogs with prints for different lavish styles to attract the attention of expanding middle classes.
By the turn of the 20th century, amateur advisors and publications were increasingly challenging the monopoly that the large retail companies had on interior design. English feminist author Mary Haweis wrote a series of widely read essays in the 1880s in which she derided the eagerness with which aspiring middle-class people furnished their houses according to the rigid models offered to them by the retailers. She advocated the individual adoption of a particular style, tailor made to the individual needs and preferences of the customer "One of my strongest convictions, and one of the first canons of good taste, is that our houses, like the fish’s shell and the bird’s nest, ought to represent our individual taste and habits.
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